Wednesday, May 6, 2020
Most Common Dermatological Adverse Events and the Drugs Causing
Question: Describe about the Summarize the Most Common Dermatological Adverse Events and the Drugs Causing them? Answer: Introduction Drugs are extremely beneficial, extend life and enhance its quality by decreasing the symptoms and enhancing human well-being. However, some drugs can have adverse effects on people and can hold the potential of rooting injury even if the drugs are used appropriately. The dermatological adverse event is an unpleasant and harmful reaction that may generate from an intercession relating to the application of a medicinal product (Uetrecht, 2010). Furthermore, the dermatologic toxicities can have reflective effect on the patient. Therefore, the dermatologic adverse events have garnered significant attention due to holding high frequency, presence in cosmetically and functional sensitive areas, etc lead to declined quality of health and life. Therefore, the current assignment will be focusing on the dermatological adverse events and the drugs that lead to such events. Type of drugs causing adverse reaction An adverse drug reaction is treated as an injury that may occur due to medication. Type A (predictable reactions): These can occur due to known pharmacological events of the drugs. It is normally dose related. Moreover, the predictable reaction comprises overdose or toxicity, drug interactions, side effects and secondary effects (Hobbs, 2010). Type B (unpredictable reactions): Theses are considered as dose independent and do not relate with the drugs pharmacological actions and may involve genetic basis. Further, the particular reaction are segmented into three groups namely hypersensitivity reaction, intolerance and idiosyncratic reaction. Type C (reactions): This type of reaction is concerned with the therapy of chronic. Type D (reactions): It is composed of delayed reactions, for instance, teratogenesis and carcinogenesis (Khan and Solensky, 2010). Drugs leading to allergies Penicillin and related antibiotic: Penicillin can lead to adverse reaction such as diarrhea, upset stomach. Moreover, the penicillin antibiotics can cause hives, rashes, swollen lips, face or tongue and itchy eyes. On the other hand, people take penicillin antibiotics over and over again without any serious problem which causes them allergies (Leung, 2010). Therefore, a person can have skin test to find out whether he/she is having penicillin allergy or not. Antibiotics containing sulfonamides: It is also termed as sulfa allergy. It is an antibiotic that contains chemicals termed sulfonamides that can cause reaction if a person is having sulfa allergy. Therefore, sulfonamide antibiotics can lead to allergic reaction that may range from meek to harsh rashes via to anaphylaxis. Thus, the allergic reaction to sulfonamide antibiotics may not be effective in increasing the likelihood (Mechcatie, 2010). On the other side, sulfonamide antibiotics involve combination drugs such as erythromycin-sulfisoxazole and sulfamethoxazole-trimethoprim. Apart from that, other sulfa medications that can create reactions are sulfasalazine and dapsone. Thus, if a person is allergic to sulfonamide antibiotic then they should avoid using the antibiotic. Anticonvulsants: This type of drug is normally used for reducing or preventing the frequency or severity of seizures in different kinds of epilepsy. On the other hand, this drug can too lead to allergy or negative drug reaction such as headache, nausea, dizziness, fever, hepatitis, skin reactions, and rashes. It is evident that carbamazepine an anticonvulsant roots rashes to 10% in individual. Moreover, anticonvulsants can also cause different types of skin reaction such as exfoliative dermatitis, urticaria, erythema multiforme and purpura (Mossillo and Pinzini, 2010). Therefore, the anticonvulsant drugs can have adverse effects such as drowsiness, lightheadedness or dizziness. Aspirin: Aspirin can also cause adverse drug reaction and a person may be having reaction to NSAIDs (Nonsteroidal anti-inflammatory drugs). Therefore, the person may be suffering from itchy skin, red eyes, and hives, and runny nose, shortness of breath, coughing, anaphylaxis and coughing (Pawankar, Holgate and Rosenwasser, 2010). On the other hand, it has been known that if a person is having chronic sinusitis, nasal polyps or urticaria then a person may be at high risk of inclining towards reaction to aspirin. Chemotherapy drugs: It falls under the segment of cancer treatment that employs chemical substance. Therefore chemotherapy drugs along with other drugs such as vaccines, biological therapies and hormone therapy can cause side effects that can affect the health and life of the patients (Pichler, 2010). Moreover, the chemotherapy drugs can affect the cells in digestive tract, bone marrow, hair follicles, etc. Thus, the therapy has to taken under expert so that person does not fall into any adverse condition. Conclusion From the whole study it can be concluded that, drugs can have significantly adverse impact on the health of the people if not taken in prescribed manner. On the other hand, the person has to consult with the doctors if they are facing allergy after consuming medicine or drugs. Thus, from the study it has been found that a person can have rashes, itchiness, fever, upset stomach, etc. References HOBBS, M. (2010). Avoiding Well Tolerated Drug Claims Suggested. Skin Allergy News, 41(12), p.8. Khan, D. and Solensky, R. (2010). Drug allergy. Journal of Allergy and Clinical Immunology, 125(2), pp.S126-S137.e1. Leung, D. (2010). Pediatric allergy. Edinburgh: Saunders. MECHCATIE, E. (2010). Mycosis Fungoides Drug in Short Supply. Skin Allergy News, 41(5), p.13. Mossillo, P. and Pinzini, J. (2010). Biopharmaceutics and drug hypersensitivity. New York: Nova Science Publishers. Pawankar, R., Holgate, S. and Rosenwasser, L. (2010). Allergy frontiers. Tokyo: Springer. Pichler, W. (2010). Drug hypersensitivity. Philadelphia, Pa.: Saunders. Smith, M. (2010). Food and Drug Administration Approval Briefs. Skin Allergy News, 41(5), p.12. Uetrecht, J. (2010). Adverse Drug Reactions. Berlin, Heidelberg: Springer-Verlag Berlin Heidelberg.
Wednesday, April 29, 2020
S. Robson Walton and Founder Sam Walton Essay Example
S. Robson Walton and Founder Sam Walton Paper Do you think that the values and practices that Wall-Mart founder Sam Walton articulated recognized the claims that employees, as stakeholders, have on the firm? 1. Yes, Wall-Mart values and practices with founder Sam Walton recognized the claims that employees, as stakeholder have on the firm. But that was during those years that the so-called values and principles have worked effectively. What might have changed in the ethical climate of Wal-Mart in recent years to contribute to the lawsuits by dis-gruntled employees? . Not being focus on the companyââ¬â¢s mission and vision from the management side might have changed in the ethical climate of Wall-Mart. To think, the company have started with a very strong and ambitious values and principles which employees were given the most importance. Do you think Wal-Mart has an ethical problem? Is the company right to claim that with 1. 4 million employees, some problems are bound to arise? 3. I donââ¬â¢t think Wall-Mart has an ethical problem. I believe no companies dream of just earning without helping their manpower. If you were running Wal-Mart, what steps would you take to address any potential ethical issues, particularly with regard to employees? 4. If Iââ¬â¢m running Wall-Mart, Iââ¬â¢ll make sure that those people I put in the management have the same vision and dedication to make realize the companyââ¬â¢s core values and principles. If I have a company whose focus is the welfare of employees, then I should recruit and train people for the management to become like me. We will write a custom essay sample on S. Robson Walton and Founder Sam Walton specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on S. Robson Walton and Founder Sam Walton specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on S. Robson Walton and Founder Sam Walton specifically for you FOR ONLY $16.38 $13.9/page Hire Writer
Wednesday, April 15, 2020
Courage Essay Samples - Taking Your Writing To The Next Level
Courage Essay Samples - Taking Your Writing To The Next LevelCourage essay samples have been among the best tools available for college essays. They do not only offer many different forms of examples that will help to guide students through this very important section of their college career, but they can also be used as another unique method to enable them to create their own special content. It is this that is more effective for them as it will help to build their skills while they are at the same time helping them to use words and concepts that are much better suited to the job.When writing a college essay the main subject matter will always be your topic. But it is only the courage to write about this topic that will help to propel you forward in such a challenging and important experience. The work that has to be done is planning and preparing the college essay and creating a good piece of writing that will guide your student through the whole process. A combination of courage a nd preparation is what is needed to help to get through the toughest parts of college.Courage and its need can be considered a simple concept. It can be compared to the basics of human existence, survival of the fittest. We all know that the opposite of survival is death. Just like death, when we don't have enough courage to face our fears we may suffer as a consequence that might be the end of the person we are. The knowledge that one day we will not be able to face our fears again will be the death of a person and in that way it can be described as courage.In many aspects of life the survival rate has been raised or even artificially manipulated for various reasons. The core principle is the same in these instances, that is; some things in life are meant to be faced head on, some are not. It is very important for a young student to understand that the ability to confront these fears and not just hide from them are vital to ensure his or her success.Courage is the ability to face a problem head on and to face it with an open mind. This requires someone to have the confidence that he or she can solve the problem without having to resort to violence or drugs or other dangerous substances. The more confident you are about your ability to solve a problem the better your chances are of successfully doing so.One of the most important parts of the writing for a college essay is to write about a similar situation to one that you have experienced. Courage is all about getting past the doubts and fears that you might be harboring about something in your life.There are many article samples out there that can help you build your courage. But none of them will tell you exactly how to construct your own courage in your own unique way. It is just as easy to come up with something like this on your own as it is to get some great essay examples on how to write courage.Courage is more than the ability to face problems or even fears head on. It is about knowing how to face your fears by going out there, getting the right attitude and approach to anything in your life and then make the best of it.
Friday, March 20, 2020
The Hundred Years War History and Summary
The Hundred Years War History and Summary The Hundred Years War was a series of connected conflicts between England, the Valois kings of France, factions of French nobles and other allies over both claims to the French throne and control of land in France. It ran from 1337 to 1453; youââ¬â¢ve not misread that, it is actually longer than a hundred years; the name derived from nineteenth-century historians and has stuck. Context of the Hundred Years War: English Land in France Tensions between the English and French thrones over continental land dated to 1066 when William, Duke of Normandy, conquered England. His descendants in England had gained further lands in France by the reign of Henry II, who inherited the County of Anjou from his father and control of the Dukedom of Aquitaine through his wife. Tensions simmered between the growing power of the French kings and the great power of their most powerful, and in some eyes equal, English royal vassal, occasionally leading to armed conflict. King John of England lost Normandy, Anjou, and other lands in France in 1204, and his son was forced to sign the Treaty of Paris ceding this land. In return, he received Aquitaine and other territories to be held as a vassal of France. This was one king bowing to another, and there were further wars in 1294 and 1324 when Aquitaine was confiscated by France and won back by the English crown. As the profits from Aquitaine alone rivaled those of England, the region was importantà and retained many differences from the rest of France. Origins of the Hundred Years War When Edward III of England came to blows with David Bruce of Scotland in the first half of the fourteenth century, France supported Bruce, raising tensions. These rose further as both Edward and Philip prepared for war, and Philip confiscated the Duchy of Aquitaine in May 1337 in order to try and reassert his control. This was the direct start of the Hundred Years War. But what changed this conflict from the disputes over French land earlier was Edward IIIââ¬â¢s reaction: in 1340 he claimed the throne of France for himself. He had a legitimate right claim- when Charles IV of France had died in 1328 he was childless, and the 15-year-old Edward was a potential heir through his motherââ¬â¢s side, but a French Assembly chose Philip of Valois- but historians donââ¬â¢t know whether he really meant to try for the throne or was just using it as a bargaining chip to either gain land or divide the French nobility. Probably the latter but, either way, he called himself the King of France. Alternate Views As well as a conflict between England and France, the Hundred Years War can also be viewed as a struggle in France between the crown and major nobles for control of key ports and trading areas and equally a struggle between the centralizing authority of the French crown and local laws and independencies. Both are another stage in the development of the collapsing feudal/tenurial relationship between the King-Duke of England and the French King, and the growing power of the French crown/tenurial relationship between the King-Duke of England and the French King, and the growing power of the French crown. Edward III, the Black Prince and English Victories Edward III pursued a twofold attack on France. He worked to gain allies among disaffected French nobles, causing them to break with the Valois kings, or supported these nobles against their rivals. In addition, Edward, his nobles, and later his son- dubbed The Black Prince- led several great armed raids aimed at plundering, terrorizing and destroying French land, in order to enrich themselves and undermine the Valois king. These raids were called chevauchà ©es. French raids on the British coast were dealt a blow by the English naval victory at Sluys. Although the French and English armies often kept their distance, there were set-piece battles, and England won two famous victories at Crecy (1346) and Poitiers (1356), the second capturing the Valois French King John. England had suddenly won a reputation for military success, and France was shocked. With France leaderless, with large parts in rebellion and the rest plagued by mercenary armies, Edward attempted to seize Paris and Rheims, perhaps for a royal coronation. He took neitherà but brought the Dauphin- the name for the French heir to the throne - to the negotiating table. The Treaty of Brà ©tigny was signed in 1360 after further invasions: in return for dropping his claim on the throne. Edward won a large and independent Aquitaine, other land and a substantial sum of money. But complications in the text of this agreement allowed both sides to renew their claims later on. French Ascendance and a Pause Tensions rose again as England and France patronized opposing sides in a war for the Castilian crown. Debt from the conflict caused Britain to squeeze Aquitaine, whose nobles turned to France, who in turn confiscated Aquitaine again, and war erupted once more in 1369. The new Valois King of France, the intellectual Charles V, aided by an able guerrilla leader called Bertrand du Guesclin, reconquered much of the English gains while avoiding any large pitch battles with the attacking English forces. The Black Prince died in 1376, and Edward III in 1377, although the latter had been ineffectual in his last years. Even so, the English forces had managed to check the French gains and neither side sought a pitched battle; stalemate was reached. By 1380, the year both Charles V and du Guesclin died, both sides were growing tired of the conflict, and there were only sporadic raids interspersed by truces. England and France were both ruled by minors, and when Richard II of England came of age he reasserted himself over pro-war nobles (and a pro-war nation), suing for peace. Charles VI and his advisors also sought peace, and some went on crusade. Richard then became too tyrannical for his subjects and was deposed, while Charles went insane. French Division and Henry V In the early decades of the fifteenth-century tensions rose again, but this time between two noble houses in France - Burgundy and Orlà ©ans - over the right to govern on behalf of the mad king. This division led to civil war in 1407 after the head of Orlà ©ans was assassinated; the Orlà ©ans side became known as the Armagnacs after their new leader. After a misstep where a treaty was signed between the rebels and England, only for peace to break out in France when the English attacked, in 1415 a new English king seized the opportunity to intervene. This was Henry V, and his first campaign culminated in the most famous battle in English history: Agincourt. Critics might attack Henry for poor decisions which forced him to fight a larger pursing French force, but he won the battle. While this had little immediate effect on his plans for conquering France, the massive boost to his reputation allowed Henry to raise further funds for the war and made him a legend in British history. Henry returned again to France, this time aiming to take and hold land instead of carrying out chevauchà ©es; he soon had Normandy back under control. The Treaty of Troyes and an English King of France The struggles between the houses of Burgundy and Orlà ©ans continued, and even when a meeting was agreed to decide upon anti-English action, they fell out once more. This time John, Duke of Burgundy, was assassinated by one of the Dauphinââ¬â¢s party, and his heir allied with Henry, coming to terms in the Treaty of Troyes in 1420. Henry V of England would marry the daughter of the Valois King, become his heir and act as his regent. In return, England would continue the war against Orlà ©ans and their allies, which included the Dauphin. Decades later, a monk commenting upon the skull of Duke John said: ââ¬Å"This is the hole through which the English entered France.â⬠The Treaty was accepted in English and Burgundian held lands- largely the north of France- but not in the south, where the Valois heir to France was allied with the Orlà ©ans faction. However, in August 1422 Henry died, and the mad French King Charles VI followed soon after. Consequently, Henryââ¬â¢s nine-month-old son became king of both England and France, albeit with recognition largely in the north. Joan of Arc Henry VIââ¬â¢s regents won several victories as they readied for a push into the Orlà ©ans heartland, although their relationship with the Burgundians had grown fractious. By September 1428 they were besieging the town of Orlà ©ans itself, but they suffered a setback when the commanding Earl of Salisbury was killed observing the city. Then a new personality emerged: Joan of Arc. This peasant girl arrived at the Dauphinââ¬â¢s court claiming mystic voices had told her she was on a mission to free France from English forces. Her impact revitalized the moribund opposition, and they broke the siege around Orlà ©ans, defeated the English several times and were able to crown the Dauphin in Rheims cathedral. Joan was captured and executed by her enemies, but opposition in France now had a new king to rally around. After a few years of stalemate, they rallied around the new king when the Duke of Burgundy broke with the English in 1435. After the Congress of Arras, they recognized Charles VII as king. Many believe the Duke had decided England could never truly win France. French and Valois Victory The unification of Orlà ©ans and Burgundy under the Valois crown made an English victory all but impossible, but the war continued. The fighting was halted temporarily in 1444 with a truce and a marriage between Henry VI of England and a French princess. This, and the English government ceding Maine to achieve the truce caused an outcry in England. War soon began again when the English broke the truce. Charles VII had used the peace to reform the French army, and this new model made great advances against English lands on the continent and won the Battle of Formigny in 1450. By the end of 1453, after all, English land bar Calais had been retaken and feared English commander John Talbot had been killed at the Battle of Castillon, the war was effectively over.
Wednesday, March 4, 2020
Battle of Fort Washington in the American Revolution
Battle of Fort Washington in the American Revolution The Battle of Fort Washington was fought on November 16, 1776, during the American Revolution (1775-1783). Having defeated the British at the Siege of Boston in March 1776, General George Washington moved his army south to New York City. Laying out defenses for the city in conjunction with Brigadier General Nathanael Greene and Colonel Henry Knox, he selected a site on the north end of Manhattan for a fort. Located near the highest point on the island, work began on Fort Washington under the guidance of Colonel Rufus Putnam. Constructed of earth, the fort lacked a surrounding ditch as American forces did not have sufficient powder for blasting out the rocky soil around the site. A five-sided structure with bastions, Fort Washington, along with Fort Lee on the opposite bank of the Hudson, was intended to command the river and prevent British warships from moving north. To further defend the fort, three lines of defenses were laid out to the south. While the first two were completed, construction on the third lagged. Supporting works and batteries were constructed on Jeffreys Hook, Laurel Hill, and on a hill overlooking Spuyten Duyvil Creek to the north. Work continued as Washingtons army was defeated at the Battle of Long Island in late August. American Commanders Colonel Robert Magaw3,000 men British Commanders General William HoweGeneral Wilhelm von Kynphausen8,000 men To Hold or Retreat Landing on Manhattan in September, British forces compelled Washington to abandon New York City and retreat north. Occupying a strong position, he won a victory at Harlem Heights on September 16. Unwilling to directly attack the American lines, General William Howe elected to move his army north to Throgs Neck and then on to Pells Point. With the British in his rear, Washington crossed over from Manhattan with the bulk of his army lest it be trapped on the island. Clashing with Howe at White Plains on October 28, he was again forced to fall back. Halting at Dobbs Ferry, Washington elected to split his army with Major General Charles Lee remaining on the east bank of the Hudson and Major General William Heath directed to take men to the Hudson Highlands. Washington then moved with 2,000 men to Fort Lee. Due to its isolated position in Manhattan, he wished to evacuate Colonel Robert Magaws 3,000-man garrison at Fort Washington but was convinced to retain the fort by Greene and Putnam. Returning to Manhattan, Howe began making plans to assault the fort. On November 15, he dispatched Lieutenant Colonel James Patterson with a message demanding Magaws surrender. The British Plan To take the fort, Howe intended to strike from three directions while feinting from a fourth. While General Wilhelm von Kynphausens Hessians were to attack from the north, Lord Hugh Percy was to advance from the south with a mixed force of British and Hessian troops. These movements would be supported by Major General Lord Charles Cornwallis and Brigadier General Edward Mathew attacking across the Harlem River from the northeast. The feint would come from the east, where the 42nd Regiment of Foot (Highlanders) would cross the Harlem River behind the American lines. The Attack Begins Pushing forward on November 16, Knyphausens men were ferried across during the night. Their advance had to be stopped as Mathews men were delayed due to the tide. Opening fire on the American lines with artillery, the Hessians were supported by the frigate HMS Pearl (32 guns) which worked to silence the American guns. To the south, Percys artillery also joined the fray. Around noon, the Hessian advanced resumed as Mathew and Cornwallis men landed to the east under heavy fire. While the British secured a foothold on Laurel Hill, Colonel Johann Ralls Hessians took the hill by Spuyten Duyvil Creek. Having gained a position on Manhattan, the Hessians pushed south towards Fort Washington. Their advance was soon halted by heavy fire from Lieutenant Colonel Moses Rawlings Maryland and Virginia Rifle Regiment. To the south, Percy approached the first American line which was held by Lieutenant Colonel Lambert Cadwaladers men. Halting, he awaited a sign that the 42nd had landed before pushing forward. As the 42nd came ashore, Cadwalader began sending men to oppose it. Hearing the musket fire, Percy attacked and soon began to overwhelm the defenders. The American Collapse Having crossed to view the fighting, Washington, Greene, and Brigadier General Hugh Mercer elected to return to Fort Lee. Under pressure on two fronts, Cadwaladers men soon were forced to abandon the second line of defenses and began retreating to Fort Washington. To the north, Rawlings men were gradually pushed back by the Hessians before being overrun after hand-to-hand fighting. With the situation rapidly deteriorating, Washington dispatched Captain John Gooch with a message requesting Magaw to hold out until nightfall. He hoped that the garrison could be evacuated after dark. As Howes forces tightened the noose around Fort Washington, Knyphausen had Rall demand Magaws surrender. Sending an officer to treat with Cadwalader, Rall gave Magaw thirty minutes to surrender the fort. While Magaw discussed the situation with his officers, Gooch arrived with Washingtons message. Though Magaw attempted to stall, he was forced to capitulate and the American flag was lowered at 4:00 PM. Unwilling to be taken a prisoner, Gooch jumped over the forts wall and tumbled down to the shore. He was able to locate a boat and escaped to Fort Lee. The Aftermath In taking Fort Washington, Howe suffered 84 killed and 374 wounded. American losses numbered 59 killed, 96 wounded, and 2,838 captured. Of those soldiers taken prisoner, only around 800 survived their captivity to be exchanged the following year. Three days after the fall of Fort Washington, American troops were forced to abandon Fort Lee. Retreating across New Jersey, the remains of Washingtons army finally halted after crossing the Delaware River. Regrouping, he attacked across the river on December 26 and defeated Rall at Trenton. This victory was followed up on January 3, 1777, when American troops won the Battle of Princeton.
Monday, February 17, 2020
Chinese foot bingdings Essay Example | Topics and Well Written Essays - 1750 words
Chinese foot bingdings - Essay Example The Manchu Sovereign Kangxi attempted to boycott foot binding in 1664 however failed. In the 1800s (nineteenth century), Chinese reformers tested the practice yet it was not until the early twentieth century that foot is tying started to vanish, somewhat from changing social conditions and mostly as a consequence of against foot tying campaigns. Foot-tying brought about long lasting incapacities for the greater part of its subjects, and some elderly Chinese ladies still survive today with handicaps identified with their bound feet. The mincing steps. The affecting hips. The little nubbins at the closures of ladies legs painstakingly tucked into smaller than normal, fancy shoes. For 1,000 years, minor, bended feet were viewed as a definitive standard of ladylike magnificence in China, heading about 3 billion Chinese ladies to tie their feet throughout this time, regardless of the way that foot tying was a long, greatly frightful process that brought about seriously disfigured feet forever (Ross 2013). A few stories exist regarding how the practice began, however, the most prominent and sound says it started with Ruler Li Yu, who ruled throughout the Southern Tang administration (937-975 A.D.). In 970, the sovereign allegedly saw his most loved associate moving on a brilliant lotus platform and was spellbound by her feet, which she had wrapped in pieces of material - much like those of a dance artist moving on Pointe - so her moving showed up more lovely. Seeing the heads pleasure, other court ladies correspondingly wrapped their feet. Before, long privileged ladies received the design, and in the end it spread to all ladies, regardless of their societal position. Just a couple of locales opposed, in the same way as the Manchu and the individuals who hailed from Guangdong in southern China (Holman, Ross 2013). Shockingly, as the custom took hold it
Monday, February 3, 2020
Business Proposal Essay Example | Topics and Well Written Essays - 1000 words - 1
Business Proposal - Essay Example Operating as an acquirer, PayPal processes payment for commercial users at a fee before transferring the money to the other party whom it further charges yet another fee. The receiver of the money gets it in a preferred currency including respective local currencies after converting at the prevailing market rates as determined by the foreign exchange rates. This report introduces the service into the market. In doing this, the report analyses the potential market and the probability for profitability. The product introduction is the basic marketing procedures that involve market determination. This requires effective consideration of the opportunities and threats presented by the market and the strengths and weaknesses of the product that the marketer must consider before positioning the product. The market that the service target is an oligopoly implying that it has various firms offering similar services; the new product will therefore face intense competition from the existing companies. However, the various companies have a marginal control of the market thereby creating room enough for the growth of the new player. With effective marketing, the new service will possibly claim a share of the market and even become a monopoly. This will rely on the marketing features employed by the marketers both at introduction and in subsequent marketing operations. E-commerce is real time and it required a competitive payment system that would match the transactions carried out. In essence, the payment systems needed to be instant. This is a feature, which was yet to be realized. PayPal thus positions itself as the only intermediary capable of processing and availing the money to the appropriate parties within the time that transactions are made. The demand for online payment solutions has increased with the advent of electronic commerce. Most companies currently have websites and support electronic transfer of goods and
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